Adriaan Bouten is one of the world’s leading experts on digital business transformation. With over 20 years of experience in digital innovation, Adriaan shows companies how to achieve their digital goals and navigate in the new digital economy. He has a proven ability to build and grow businesses, maximize profitability, and establish successful industry relationships.
For eight years, Adriaan served as SVP & CIO of the Commodities and Commercial Markets division of McGraw-Hill Financial, a $1B branch of McGraw-Hill Financial’s $5B global information organization. There, Adriaan developed and successfully executed a large-scale digital transformation program across multiple businesses within McGraw-Hill. Adriaan also served for six years as VP, Business Development & Technology at USATODAY.com. Adriaan led the development and implementation of fresh digital technologies to facilitate business growth and led the newspaper to digital success.
In early 2014, Adriaan founded Digital Prism Advisors, a company that guides established businesses through their most important investment of the next decade – mastering the digital marketplace. Adriaan and his team of experienced consultants understand how any business can become a disruptor in the digital ecosystem through the strategic application of technology. Digital Prism is currently engaged in digital transformation programs with an international bookseller, a large professional membership organization, a prominent think tank, and a proprietary data provider.