Ashifi founded Sproxil® in 2009 and currently serves as the company's Chief Executive Officer. Under his leadership, Sproxil developed its award-winning Sproxil Defender™ technology that has been used over 50 million times by consumers in 6 countries to verify the authenticity of their products and earn instant rewards for their loyalty.
In 2015, Ashifi was named to Fortune's 40 under 40 list. He was awarded the Social Entrepreneur of the Year award in 2014 by the Schwab Foundation. In 2013, Sproxil was named the world’s most innovative company in health care by Fast Company, and #7 most innovative worldwide, beating 99 of the Fortune 100 companies.
Ashifi served on the World Economic Forum’s Global Agenda Council on Social Innovation and on the Meta-Council on the Illicit Economy. He holds a US Patent, earned a Ph.D. from Dartmouth College and a B.A. from Whitman College. He is Dartmouth's first-ever Ph.D. Innovation Fellow and teaches a course in New Business Ventures Technology Management at Columbia University.