Sanjeeb Chaudhuri is a Board member and Advisor to large commercial and non-profit organisations across Europe, the US and Asia.
He has over four decades of senior multinational business experience across global banks and consumer companies. He has deep knowledge of consumer and commercial markets for products and services across major developed and emerging markets of India, rest of Asia, Middle East, Africa and Europe. He was global head of the Citigold wealth management offering.
Sanjeeb has most recently been Regional Business Head for India and South Asia for Retail, Commercial and Private Banking and then Global Head of Brand and Chief Marketing Officer at Standard Chartered Bank.
Prior to that, Sanjeeb was CEO of Retail and Commercial Banking for Citigroup Europe, Middle East and Africa. Sanjeeb was one of the founders of the credit cards business for Citibank in India in the early nineties and was instrumental in rapid roll out of this category across multiple East and South East Asia, Middle East, Africa and Central European markets.
Before entering the financial services space, Sanjeeb held senior roles at Unilever, Colgate-Palmolive and Procter & Gamble.
His operating experience includes driving digital transformation at global banks across Europe, Asia, Middle East and Africa. Most recently, he has personally driven Standard Chartered Bank's global pivot to digital and mobile marketing and created innovative approaches to Return on Marketing Investment (ROMI) attribution. He has first hand experience generating multi million dollar efficiencies from simplification, offshoring and technology-based operating solutions.
At Citibank and then at Standard Chartered, Sanjeeb was a key driver of significant technology investments in Analytics and Decision Management, Big Data, Cloud-based Computing, Operational Risk and Digital Assets’ Management. He was one of the key supporters of the Standard Chartered Fintech Innovation Centre created in partnership with the Monetary Authority of Singapore.
In his current role advising Fintech and Marketing Technology organisations, Sanjeeb is working with some of the most innovative organisations globally creating cutting edge platforms in the payments, transfers, peer-to-peer lending, Marketing investments attribution, artificial intelligence, information and data security space. He has been a keen observer of Chinese BigTech exemplified by the Alibaba/Ant Financial and the WeChat/Tencent ecosystem and advised on how these can be adapted to other markets like India.
Sanjeeb was a key driver of Standard Chartered Bank's global sponsorship of the United Nations Sustainability Goals in 2015 which reached 3 billion people worldwide with the UN's Sustainability Goals message in 3 weeks. This was achieved through an innovative mix of online, social media and digital partnerships across sports, culture, non-profit and commercial organisations.
Sanjeeb's current portfolio includes Retail, FinTech, Internet of Things, Smart Cities and Marketing Tech businesses. He is an Independent Director and Audit, Nomination and Remuneration and CSR Committee member at Aditya Birla Group company, ABFRL, the largest fashion retailer in India with thousands of outlets and tens of thousands of employees.
He has been on the International Advisory Board of The Open University School of Business and Law, UK for the last 11 years. He is a visiting faculty on Business Strategy, Financial Services and New Age Marketing at Wharton School of Business and Judge Business School, Cambridge.
Sanjeeb has been Director of Citigroup Europe plc, Dublin and Supervisory Board and Audit Committee Member at Bank Handlowy, the third largest bank in Poland. He was also a Director and Audit Committee Member at Standard Chartered Securities Ltd, India.
Sanjeeb has an MBA in Marketing and has completed an Advanced Management Program. He is a featured speaker at premier global marketing and media events in Europe and Asia. He was listed among the Top 25 Media Visionaries in Asia Pacific in 2016.